Dannon’s to reimburse US consumers - Will it impact health claims in the EU?

Dannon Co. have agreed to reimburse consumers up to $100 for products purchased out of a $35mn fund, according to settlement terms of a class action lawsuit filed in January 2008 regarding advertising for its Activia and DanActive products. The suit had claimed that the marketing and advertising materials for Activia, DanActive and Dan Active Light were deceptive. Under the conditions of the settlement , Dannon have agreed to some significant amendments to their labeling and marketing materials. 1. They will remove the word “immunity” from the product labeling and packaging of its...