Dannon Co. have agreed to reimburse consumers up to $100 for products purchased out of a $35mn fund, according to settlement terms of a class action lawsuit filed in January 2008 regarding advertising for its Activia and DanActive products. The suit had claimed that the marketing and advertising materials for Activia, DanActive and Dan Active Light were deceptive. Under the conditions of the settlement , Dannon have agreed to some significant amendments to their labeling and marketing materials. 1. They will remove the word “immunity” from the product labeling and packaging of its...

LIPObind from Goldshield Ltd has been really pushed as a weight loss aid in 2009. Despite multiple cautions from the Advertising Standards Authority (ASA) over the past 2 years because of unsubstantiated product claims (including another for LIPObind only a month earlier), Goldshield are still marketing the product for weight loss…But at what cost? According to the September 16th ASA adjudication, LIPObind is still trying to market this product by function and name as a weight loss product. Although, LIPObind is classified as a Class IIa Medical Device the directive attached to this classification...