Consumer perception of health claims

According to a publication in the Journal ‘Food Policy’ researchers from Norway, Sweden, Denmark and Finland have shown that certain health claims can negatively influence the perception of a functional food. The researchers initiated a 30 minute online questionnaire, which was subsequently completed by 4612 respondents (All from Nordic countries). [An audio discussion about the research available on the link below] Online participants were shown four product descriptions. One of these had no health claim, and the other three carried claims that differed on structure, active ingredient,...