Product name implies medicinal claims, says UK’s Advertising Standards Authority (ASA)

Following a national press ad stating, “Diabetone comprehensive nutritional support for people with diabetes shown to help maintain wellbeing in UK nutritional research”. The ASA reviewed the product claims following a complaint. In defence of the product Vitabiotics Ltd stated the product was a food supplement as stated on the packaging and not a medicine. Furthermore, they said they had research to support their claims surrounding each nutrient within the product as well as a trial on the whole product. However, following a review of the data the ASA drew the following conclusions: The...